Thursday, January 17, 2013

Cruiser Bike Brand: Firmstrong Bicycles | Beach Bikes

Firmstrong beach cruisers have become some of the hottest cruiser bikes on the market in the last 10 years.  Gaining a reputation of having some of the best quality single speed bikes at affordable prices.  Not only are the prices and quality good, but they have a great selection of bike colors and styles.  Available in beach cruiser stores throughout Southern California and select retailers nationwide.  Firmstrong is also available online, click here to browse their models.

Firmstrong is based in S. El Monte, California a suburb of Los Angeles and has been in business for ten years.  Thomas, the owner of Firmstrong Bikes, has always believed in simplicity of design while keeping prices affordable.  Thomas believes the cruiser bicycle market is a recreational market and bikes need to be affordable for everyone.

Over the last 10 years the brand has expanded it's selection offering a bicycle in nearly every color under the rainbow.  The Firmstrong Urban Lady and Firmstrong Urban Man are each offered in over ten colors plus matching beach cruiser fenders can be added.  The Urban Lady Beach Cruiser and Urban Man Bicycle are simple bikes, available in single speed with a coaster brake.  The design is sleek and simple, similar to Schwinn bike designs of the past.  Sticking with tradition, Firmstrong hasn't changed the design much, believing in the timeless cruiser design.  That approached has worked, in Hermosa Beach, California the Firmstrong Urban Bike is one of the most popular cruisers you'll see on the strand.  Beach Bikes Hermosa Beach is one of the most popular bike stores in the area and the Firmstrong Urban is their number one selling cruiser.

It doesn't stop there though, the Urban Bicycle also comes with gears.  Firmstrong Urban 3 Speed and the Urban 7 Speed Beach Cruisers.  These models still feature the simple frame design but with handbrakes and gears.  The gears on these bikes make riding longer distances and uphills a bit easier.  The Shimano 3 speed gear system is an internal shifting system which has become quite popular for beach cruisers in the last few years.  The reason is there is less maintenance and 3 speed bikes are generally have enough gears for the recreational rider.  For the riders that prefer to have handbrakes, all 7 speed cruiser bikes feature this type of braking system.  A benefit of the Firmstrong multi-speed bikes is that color matched bike fenders can be added to all of the models, click here to see those.

Aside from the basic models Firmstrong does offer more fashionable cruisers, some with flowers, colored rims, and even with flames for the guys guy.  Some of the more detailed Firmstrong Bicycles are the Firmstrong Bella, Bella Fashionista, Firmstrong Bruiser, and Firmstrong Diva.  These models have a little more detail featured on the frame design.  But if functionality is your main concern, most of the Firmstrong Cruisers are made with the same components so the quality of all the bikes are similar.  Differences in prices are usually attributed to upgrades in beach cruiser accessories on the bike and added design elements.  Colored Wheels, Frame Decals, Upgraded Cruiser Saddle, and Fenders are a few things that may increase the price.  Of course the 3 speed beach cruiser and 7 speed cruiser bicycles in the Firmstrong line will also run more expensive than the single speed models.

Overall Firmstrong is a great option for a beach bike.  They offer high quality beach cruiser at very affordable prices.  They also stand behind their products and are customer focused.  To browse the entire line of Firmstrong bikes, click here.


Move Free, Have Fun


Dustin Gyger
Chief Beach Biker
I Ride a sixthreezero
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